6 Questions that Will MAKE or BREAK your business (Part 1)

Jan 12, 2025 · Brand & Positioning · Watch on YouTube
Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strategic clarity and momentum to your company. Many businesses feel stuck, drifting without direction because they lack clear answers to fundamental questions. This approach cuts through the noise, simplifying your operations by focusing on what truly matters: a radical customer-centric mindset. Learn how embracing a customer-focused model can enhance performance, streamline decision-making, and drive growth. Backed by over 20 years of executive experience and supported by leading business insights and academic research, this video offers practical solutions for underperforming businesses. If you're a business owner seeking to overcome stagnation and watch your competitors soar ahead, this video will provide valuable insights to transform your business and achieve lasting success.

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James

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