_(I wrote this back in 2005 but I preach the same principle today.)_ The brands we respect, the brands we’re drawn to, the brands we’re compelled to follow are those that are willing to let go of their fear and do what they know is right for them. I recently worked on a corporate identity project fo…
If you run a website, you may have noticed that your Google rankings dancing around over the past few weeks. Is this the end of the world as we know it? Google wields enormous power over the economy. When a Google developer tweaks a formula, thousands of businesses can be affected. In their most rec…
[Eris Free](https://web.archive.org/web/20060328061101/http://erisfree.com/updates/79/branding-blogging-and-business-oh-my), [Paul Scrivens](https://web.archive.org/web/20060328061101/http://9rules.com/whitespace/web_business/money_integrity.php), and [Molly Holzschlag](https://web.archive.org/web/2…
There’s no shortage of advice available regarding the best ways to generate buzz for your hot and exciting new product, but what are you supposed to do if your product isn’t really buzzworthy? Let’s say you’ve made a new line of those plastic clips that you put on a bag of potato chips to keep them …
The recent “I’d Hit It” ad campaign from McDonald’s illustrates the perils of trying to tap into hip subcultures from the outside. Andrew Teman of “World Champion” [originally pointed out the ad](https://web.archive.org/web/20060328061049/http://andrewteman.typepad.com/worldchamp/2005/01/mcdonalds_w…