The Meaning of Life...AND Business

Apr 23, 2025 · Leadership & Business · Watch on YouTube
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way that makes other people’s lives better. That also happens to be the heart of strong positioning. Most companies feel commoditized because they haven’t named who they truly are or what they stand for. When we dig into the work, we surface the real strengths and values, then connect them to a concrete customer problem that deserves to be solved. The last step is where most teams stumble. You have to live it. Not a big initiative that fades in two weeks. We draw a line between Old Company and New Company, then hardwire the choices into habits, workflows, and decisions so the change sticks. If you want help aligning who you are with a problem worth solving and turning it into daily practice, send me a note and we’ll build your New Company together.

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James

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