Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...
https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....
I’m trying to teach businesses how marketing works in the real world. I've been involved in some kind of marketing at pretty much every point for the last quarter of a century—which kind of makes me contemplate my own mortality, but whatever. For about half that time,...
There are a few reasons people can get confused about the difference between sales and marketing. One is that the words "sales" and "marketing" are often used interchangeably, and many people may not fully understand the distinct roles and responsibilities of each....