Your Core Values Are Useless. Here's How to Fix Them.
Your values workshop died when the posters went up. Revive it with a scrappy exercise that turns ideals into owned actions, prioritizes easy big wins, and proves the values matter.
Core Values
Stop Talking About Customer Experience (And Start Doing It)
Your brand story might be a glossy promise your operations can’t cash. Peek behind the ads to the tiny moments that prove who you are and decide whether you’re different.
Six Hard Questions Every Business Owner Should Be Able to Answer
Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.
20 Words You Can Drop From Your Core Values Right Now
Stop waving the same tired values as everyone else. Customers assume basics like quality and service. Ditch the defaults and uncover what truly sets you apart, something competitors won’t claim.
3 Essential Elements of a Rock-Solid Brand
Over the years, we’ve found that there are three foundational elements to almost any brand: purpose, values, and style. ## BRAND PURPOSE Research cited in _Built to Last_ (by Jim Collins and Jerry Porras) indicates that purpose-driven companies can outperform the general market by a 15 to 1 ratio. T…