· by James Archer  · 2 min read

Your Beliefs Are Your Most Important Source of Content

As we’ve been working on our own content strategy for the next six months, I’ve been doing a lot of thinking about what kinds of things we should be writing about. There are all kinds of options out there, but I increasingly find myself thinking that the most effective blog posts (in terms of buildi…

As we’ve been working on our own content strategy for the next six months, I’ve been doing a lot of thinking about what kinds of things we should be writing about. There are all kinds of options out there, but I increasingly find myself thinking that the most effective blog posts (in terms of building a name for your business) are simply a statement of your beliefs.

In a business context, most people are simply looking for information about what works, what’s going to help them succeed, etc. They’re fascinated by people with answers. These posts also serve a positioning purpose, helping people understand how you view your craft differently than your competitors.

These can take a variety of forms, but the easiest one is simply to explain your belief in a single sentence, and make that the title. In the body of the post, explain it a bit more, provide some examples, etc. Or if you want to go big, gather several related beliefs together and explain them together in list format (a sort of low-key manifesto).

If you’re struggling to come up with topics to write about for your business blog, marketing materials, etc., simply start with this question: ”What do you really believe?”

    I'm James Archer.This is why firms hire me.

    3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

    I know how to do this in the real world:

    • I’ve spent 20+ years in C-level positions
    • I ran a successful marketing agency for 12 years
    • I’ve helped 100s of businesses from startups to Fortune 500s
    • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
    • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.
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