Stealth Marketing: How to Reach Customers Surreptitiously is a fascinating article from the California Management Review that describes how agencies can intervene in natural communication situations to achieve results that traditional advertising can't achieve....

Once upon a time, marketing was about hyping the benefits of a product in order to convince you to buy it. Whether you were happy didn't matter much, because you already had your money and had moved on to other customers. In a contemporary consumer society, however,...

This is a question that has gnawed at my soul for months. I’ve sent e-mails to a variety of prominent people who could answer the question, but I haven’t received any responses. Maybe they think I’m a nut.In any case, I now present this as an open question to the...

Forty has been in business for over a year now, and it's been a wonderfully successful first year, having completely blown away our business plan estimate, our own expectations, and even our craziest ambitions. While I don’t claim to be a business expert, I do think...

The world’s biggest branding crisis isn’t accounting scandals, poor customer service, or ugly logos—it’s executives’ paralyzing fear that they’re going to do something wrong. Imagine that you’ve just been chosen as the new CEO for a Fortune 500 company. The numbers...

We don’t typically think of banks as a source of clever and innovative ideas, but Bank of America has somehow managed to break out of the mold. Keep the Change is a brilliant new service from Bank of America. In a nutshell, whenever you purchase something with your...

The technology for of “internet radio” has been around for well over a decade, so why is it now taking off in the form of podcasting? Folks have dabbled in online radio for ages. Dozens—possibly hundreds—of companies have risen and fallen on the promise that it would...

Misconceptions about the purpose of a corporate identity system often cause companies to limp along with a sub-standard business image. Find out how you can avoid these common mistakes in your own organization. (Update: Many thanks to Antonio Mariscal, who took the...

Compelling stock photos, catchy slogans, and memorable marketing copy have just a fraction of the branding power of a single human being. Think of all the great ad campaigns you’ve seen in your lifetime. Now think of all the great people you’ve known. Family. Friends....

In an effort to improve public perception (which leads to increased tourism and investment), some states might consider investing in an attractive new name. We’ve seen numerous examples of well-established companies changing names in an attempt to reinvent their...