What’s Wrong with Commas Anyway

by | Mar 29, 2006 | Marketing

This is a question that has gnawed at my soul for months. I’ve sent e-mails to a variety of prominent people who could answer the question, but I haven’t received any responses. Maybe they think I’m a nut.In any case, I now present this as an open question to the public:

What’s Wrong with Commas, Anyway?

folksonomy” is a hot buzzword referring to a way of organizing data according to keywords entered by individual users/authors. The two most prominent examples of sites using this kind of keyword “tagging” system are Del.icio.us and Flickr (both of which are wonderful sites).

Unfortunately, these two trendsetting sites both use the same bizarre method of entering tags: You type your keywords, separated by spaces.

I recently took a photo at the “Design Eye for the Idea Guy” panel at the SXSW Interactive conference in Austin, which might have some of the following tags:

  • SXSW Interactive 2005
  • Design Eye
  • Cameron Moll
  • Ryan Sims
  • Web Design
  • etc.

Unfortunately, Flickr and Del.icio.us both encourage the use of spaces as tag separators, meaning that you’ve got to either leave out the spaces within each tag, or replace them with some arbitrary symbol (+, -, _, etc.)

For example:

sxsw+interactive+2005 designeye, cameron_moll ryan-sims webdesign etc.

As you might well imagine, this creates some problems:

  • Less-savvy users may simply leave the spaces in their tags, unintentionally causing them to be categorized into individual tags like “sims” and “interactive.”
  • If you wanted to find pictures of Cameron “Sexiest Man in Web Design” Moll, you’d have to search for cameronmollcameron_mollcameron+mollcameron-moll, and a variety of other things. No single convention has been developed for dealing with these situations, and even if there were one, enforcing it goes against the fundamental concept of a folksonomy (that it’s intuitive and made up by individual users).
  • Programmers and developers are accustomed to oddball text separators, but the general public isn’t. As these services become increasingly widespread, more people are going to be puzzled about the odd symbols in the middle of otherwise logical phrases.
  • It makes future search engine parsing more difficult. I could search for “SXSW Interactive 2005” and never find content tagged as “sxsw_interactive_2005” due to the differing ways in which search engines parse punctuation and white space.

This situation is anything but hopeless, though. In fact, there’s a preposterously simple solution: use commas instead.

For example, the tags could be entered as follows:

sxsw interactive 2005, design eye, cameron moll, ryan sims, web design, etc.

The benefits are pretty obvious:

  • Separating list items with commas is a basic feature of most world languages, and would be as intuitive (or more so) than separating them with spaces.
  • It allows for multi-word tags to be entered with ease.
  • It prevents tag variations that differ only in punctuation, allowing similar items to be grouped together as intended.
  • It preserves the natural language format of the tag, allowing it to be searched for easily.

So what’s wrong with commas? Why have the major sites adopted spaces as separators, setting the standard that other sites will imitate? Is there any way to turn this trend around? Or are spaces the only logical choice and I’m just missing the obvious reason why commas won’t work?

I leave the question to you. If you think you’ve got a great answer, please let me know, or just post it on your own site and I’ll catch you in the referrer logs.

Tags:
Marketing Fundamentals 2: Target Audience

Marketing Fundamentals 2: Target Audience

https://www.youtube.com/watch?v=qwd2zDI5QvY We're talking about the three layers of marketing, and how you want to start at the bottom by helping your target audience solve a real problem with your unique product. Then, you want to design your customer experience...

Marketing Fundamentals 1: Overview

Marketing Fundamentals 1: Overview

https://youtu.be/xpiC3c1WD7Y Entrepreneurs start out with a lot of misconceptions about how business really works, and that's understandable because nobody really ever teaches them. Marketing, in particular, is one of the least understood concepts by business owners....

This is Marketing in the Real World

This is Marketing in the Real World

I’m trying to teach businesses how marketing works in the real world. I've been involved in some kind of marketing at pretty much every point for the last quarter of a century—which kind of makes me contemplate my own mortality, but whatever. For about half that time,...

Using Content Marketing in a B2B Setting

Using Content Marketing in a B2B Setting

Content marketing is a way of marketing that focuses on creating and sharing valuable content with your audience. The goal is to educate and engage your audience, so they'll want to buy your products or services. It can be used in a number of ways, but for B2B...

Don’t Let Your Marketing Get Lost in the Numbers

Don’t Let Your Marketing Get Lost in the Numbers

Measuring marketing isn’t easy, and there are plenty of challenges you’ll face when attempting to measure the effectiveness of marketing strategies and tactics. Some of the biggest challenges include:The difficulty of isolating the impact of marketing efforts:...

What’s the Difference Between Sales and Marketing?

What’s the Difference Between Sales and Marketing?

There are a few reasons people can get confused about the difference between sales and marketing. One is that the words "sales" and "marketing" are often used interchangeably, and many people may not fully understand the distinct roles and responsibilities of each....

When Does Skim Pricing Make Sense?

When Does Skim Pricing Make Sense?

Skim pricing is a pricing strategy in which a company sets a high initial price for a product or service, and then gradually lowers the price over time. This strategy is often used when introducing a new product or when there is a high level of demand for a product or...

Marketing Truths No One Will Admit

Marketing Truths No One Will Admit

In a recent thread on /r/marketing, the question was asked, "What is something no one in marketing will admit, but is definitely true?" While some of the answers in the thread were obviously snarky or pessimistic, there were also several answers that held a lot of...