Marketers Get Simon Sinek's "Start With Why" All Wrong

Dec 7, 2024 · Watch on YouTube
https://jamesarcher.co - Simon Sinek's iconic TEDx talk on "Start With Why" has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand purpose is the golden ticket. However, the real magic isn't in preaching your "why" but embodying it—because at the end of the day, it's not about why you do what you do, but how what you do benefits the customer. Additional keyphrases: Simon Sinek, Simon Sinek books, Leaders Eat Last Book, The Infinite Game, Start With Why, Simon Sinek Ted Talk, Simon Sinek Marketing, It Starts With Why, Starting With Why

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James

Choose Your Path to Clarity

There are two ways to get started. Pick the one that feels right for you.

Watch the Webinar

Instant access

Choose this if you're not ready to commit yet

This 18-minute webinar will give you the four exact steps to to break free, stand out, and build an iconic company that sails past the $10M revenue mark.

  • • Instant access
  • • Replay available
  • • No pitch, just facts
Start watching →

Book a Strategy Call

30 minutes

Choose this if you know this is what you need

Schedule a 30-minute conversation with me to talk about your business so we can figure out where things are stuck and exactly how to get to the next level.

  • • No prep required
  • • Convenient times available
  • • No pressure, just strategy
Book your call →