Articles in the "PPC ads" Category

How Instagram and TikTok Exploit Your PPC Ad Budget

Jun 23, 2024 | Video

Gone are the days of clear-cut bidding wars where you determined the price per click in digital advertising. Today’s platforms are shifting control, dictating costs as they please, and redefining how marketers manage their budgets.

4 Terrible Things Nobody Tells You About Google Ads (But You Need to Know)

Jun 17, 2024 | Marketing, Promotion

Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.