A new book by James Archer
You didn't start a construction company to become a marketer.
You started it to build. Construction Marketing is the working playbook for builders, remodelers, contractors, and trades pros who want to attract better clients, charge real money, and stop competing on price.
Get the launch link
When every builder promises "quality, service, on time, on budget," clients have nothing to judge you on except the number at the bottom of the bid.
So you bleed margin. You take projects you'd rather refer out. You lose work to hacks who underbid you and then fail to deliver.
The problem isn't your work. It's that clients can't see it.
Construction Marketing is the working playbook for builders, remodelers, contractors, and trades pros who want to attract better clients, recruit better hires, and stop competing on price.
Inside the book
You'll learn how to:
-
Write a positioning statement that makes price feel irrelevant.
-
Build a referral engine that runs without you begging for introductions.
-
Set up a filter that repels tire-kickers and attracts clients who respect your process.
-
Defend your price with the calm confidence that makes the cheap guy look amateur.
-
Win the talent war so the team you hire actually delivers what your marketing promises.
-
Turn past clients into a pipeline that doesn't need cold outreach.
-
Run sales conversations where the buyer does the work of selling themselves.
Written for the builder who's earned the right to charge real money and is ready to stop apologizing for it.
Written for
Builders who've earned their place at the table.
Custom home builders
Doing real work for real clients, tired of being compared to the low-bid guy cutting corners.
Remodelers & renovation firms
Ready to stop being treated like "a guy with a truck" by homeowners shopping on price alone.
Commercial GCs & design-build
Stuck in bid wars where the cheapest number wins, regardless of qualifications.
Specialty trade contractors
GCs picking the cheapest sub off the list because nothing tells them what makes your crew different.
This isn't a weekend rebrand. It's a transition plan.
You'll build a new system alongside the old one, one step at a time, without burning down the work that's paying your bills today.
By the end, you'll have better clients, stronger margins, a team that wants to stay, and the one thing most builders never get back: your life.
About the author
James Archer is a fractional CMO and marketing strategist who has spent thirty years helping business owners win the work they deserve. A former agency CEO who worked with clients like Walmart, Disney, and Microsoft, he now advises seven-figure service firms on positioning, referrals, and premium pricing. His work has appeared in The New York Times, Fast Company, Forbes, and Entrepreneur.
Pre-launch list
Be the first to know when the book ships.
Construction Marketing is the working playbook for builders, remodelers, contractors, and trades pros who want to attract better clients, charge real money, and stop competing on price.
Drop your email and I'll send you the link the moment it goes live, plus my occasional newsletter for construction firm owners. Unsubscribe anytime.
Don't want to wait until June?
The free Bid-to-Win assessment uses the same diagnostic the book is built around. Three minutes, no sales pitch, immediate results.