SMALL BUSINESS WORKSHOP

The Minimal Inc.: The Six Little Questions That Solve Your Biggest Business Problems

Build a radically minimalist strategy that gives you crystal clarity and propels your business to incredible new heights.

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What Is The Minimal Inc.?

6 Questions that Change Everything

Hey, I’m glad you’re here. I’ve been wanting to talk to you.

You know that feeling like you’re swimming against an endless tide—working tirelessly but not seeing the growth and success you know your business deserves? When you pour your heart, soul, and countless hours into your company, only to feel like you’re still just surviving and never really thriving?

And have you ever wondered why some businesses seem to effortlessly soar while others struggle to stay afloat?

You’re not alone.

After working with hundreds of small businesses, I’ve learned that the difference between the two often boils down to just a handful of fundamental principles that most business owners overlook.

It turns out that there are six simple questions that—when answered the right way—can revolutionize your business.

These are questions so powerful that they literally separate the companies just getting by from those absolutely dominating their markets. I’ve found this to be true over and over during decades I’ve spent guiding these companies.

Imagine having access a formula so effective that failure becomes nearly impossible. Is that something your company could put to good use, or would you file it away and go back to business as usual?

I’m not exaggerating when I say I’m about to share with you something that can genuinely change the entire trajectory of your business—and your life along with it.

Focus on What Matters & Dominate Your Market

The MINIMAL Inc. FRAMEWORK SHOWS You How To…

Achieve Crystal Clarity
Gain unparalleled focus by honing in on a specific audience and their real problems, leading to decisive actions and clear business direction.

Forge Unbreakable Connections
Build deep, purpose-driven relationships with customers and employees by aligning your unique values with a shared mission.

Simplify Decision-Making
Implement a straightforward framework that streamlines choices, reduces overwhelm, and makes even tough decisions almost automatic.

Stand Out Unapologetically
Differentiate your brand by embracing what makes you unique, making you unforgettable in a crowded marketplace.

Turn Challenges into Opportunities
Anticipate market shifts and adapt swiftly by deeply understanding your niche, turning potential threats into strategic advantages.

Ignite Passion and Loyalty
Inspire unwavering loyalty by connecting with your customers’ deepest aspirations and consistently aligning your actions with shared values.

Reduce Stress and Self-Doubt
Replace burnout and uncertainty with mental clarity and renewed purpose, enhancing both personal fulfillment and professional performance.

Evolve from Surviving to THRIVING
Move beyond mere survival by obsessively solving real problems for a narrow audience, driving meaningful impact and sustainable growth.

“James Archer is brilliant at what he does, but he’s also a patient, enthusiastic teacher. The immense impact of his advice has benefitted our company exponentially.”
—Jeremy Scott (Owner, Bonanza Educational)

James Archer has been in marketing for 25+ years, including 12 years running a successful marketing agency and 8 years as a Chief Marketing Officer.

He’s consulted for clients like Disney, Microsoft, Walmart, Monster, Motorola, and Yahoo, and his teams’ projects have been featured in U.S. News & World Report, Fast Company, Business Week, Entrepreneur, The New York Times, and TechCrunch.

This workshop summarizes the 6 most important lessons he’s learned about business growth.

“I’ve found every interaction with James to be intelligent, experienced, candid, and deeply engaging.”
—Dallin Harris (President, Skyhook Interactive)

Q1 2025 Minimal Inc. Workshop Overview

Build your intensely-minimal business strategy and turbocharge your business over 12 weekly live virtual workshops.

All one-hour workshop sessions will take place virtually via Google Meet on Fridays from January 10 to March 28 at 11am PST / 12pm MST / 1pm CST / 2pm EST.

December 6: Pre-Workshop Onboarding & Homework
Kickstart your transformation—connect with fellow entrepreneurs, get your burning questions answered, and dive into your first powerful assignment.

January 10 & 17: Zero In on Your Uncomfortably Narrow Audience
Pinpoint and dominate the specific audience you’re obsessed with serving to become absolutely indispensable.

January 24 & 31: Create the Irresistible Solution Your Customers Crave
Craft a unique, game-changing product or service that directly tackles your audience’s real needs.

February 7 & 14: Turn Your Product into a Powerful Catalyst for Change
Paint a vivid, compelling vision of how your product profoundly transforms your customers’ lives.

February 21 & 28: Stand Alone and Stand Firm
Boldly stake out a unique and unshakable position in your audience’s minds that sets you apart from all competition.

March 7 & 14: Forge an Unstoppable Movement with Shared Purpose
Unite with your customers over a powerful mission to turn business transactions into deep, lasting connections.

March 21 & 28: Let Your Authentic Values Ring Out
Embed your genuine values into every facet of your business to resonate deeply and powerfully with your customers.