Articles in the "Marketing analytics" Category

Don’t Let Your Marketing Get Lost in the Numbers

Dec 4, 2022 | Marketing

Measuring marketing isn’t easy, and there are plenty of challenges you’ll face when attempting to measure the effectiveness of marketing strategies and tactics. Some of the biggest challenges include:The difficulty of isolating the impact of marketing efforts:...

Marketing Truths No One Will Admit

Oct 28, 2022 | Marketing

In a recent thread on /r/marketing, the question was asked, "What is something no one in marketing will admit, but is definitely true?" While some of the answers in the thread were obviously snarky or pessimistic, there were also several answers that held a lot of...