Key Areas of Marketing Expertise

I ran a marketing agency for 12 years so I can do just about anything related to marketing, but these are the areas in which I have an unfair advantage over others.

Content Marketing

I’ve been doing hands-on content marketing for nearly two decades, so you’ll have a hard time finding anyone more experienced.

Digital advertising

I’ve been running PPC campaigns on various platforms since Google first launched AdWords and AdSense in in the early 2000s.

SEARCH ENGINE OPTIMIZATION

I’ve been doing SEO since the days when you’d put “Britney Spears” in your meta keywords to rank higher on Altavista.

Social Media Marketing

I’ve been using social media for personal and business use since the days of LiveJournal, Friendster, MySpace, and Orkut.

video marketing

I’ve been using video to promote businesses for the past 16 years, and have been an avid YouTuber for the past 14 years.

Web design & development

I’ve been designing and building for the web since 1996, and have always been an early adopter of new trends and technologies.

marketing automation

I have extensive hands-on experience with platforms like HubSpot, including building custom automation platforms.

Customer/user experience

I’ve done customer and user experience design since the mid 1990s, and have spoken on those topics at many conferences.

branding & positioning

I’ve been doing hands-on content marketing for nearly two decades, so you’ll have a hard time finding anyone more experienced.