James Archer
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Product Management

Product management is the act of guiding a product through its overall lifecycle, from concept to eventual success, through a focus on customer needs, market fit, business efficiency, effective management, and financial success.
Every document is an experience
Product Design

Every document is an experience

Even technical or legal documents can convey your product's values and place in the market.
May 16, 2017 2 min read
What ancient Greece taught us about product innovation
Product Management

What ancient Greece taught us about product innovation

What can your company offer that has never before existed on the earth?
May 5, 2017 2 min read
You probably have no idea who your customers are
Product Marketing

You probably have no idea who your customers are

If you want to develop products that really resonate with your market, stop making assumptions and start asking questions
May 3, 2017 2 min read
Clear purpose leads to clear decisions
Product Leadership

Clear purpose leads to clear decisions

When you have a clear strategic purpose for your company or product, the magic just happens automatically, every day.
Mar 6, 2017 3 min read
Managing expectations like a pro
Product Leadership

Managing expectations like a pro

How you manage stakeholder expectations can make them love or hate you—regardless of project outcomes.
Oct 1, 2016 9 min read
This is why user research scares people
Product Design

This is why user research scares people

There are three main reasons why companies resist user research, and how you can address them
Jul 8, 2016 7 min read
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