Product Leadership Turning core values into real actions "Values Into Actions" is a hands-on exercise for turning your company's core values into real-world reality.
Product Leadership Fuel a powerful customer experience by asking the Six Hard Questions One of the hardest questions is also one of the simplest and most fundamental: “Why does your company exist?”
Product Leadership What's your company's internal compass? You're trying to get your employees to do something big, but do they—or you—know why you're doing it?
Product Leadership Profit isn't a purpose There's a whole lot more to running a successful business than simply increasing shareholder value
Product Leadership Living your company's purpose Ensuring your company has deeply-shared psychological and emotional logic can increase your performance 6x over competitors.
Product Leadership The power of the purpose-driven company The power of clear purpose isn't corporate gobbledygook. It's basic physics.
Product Leadership Clear purpose leads to clear decisions When you have a clear strategic purpose for your company or product, the magic just happens automatically, every day.
Product Leadership Identifying your company's purpose Real-world exercises to help identify your company's or product's real purpose in the market.
Product Leadership Managing expectations like a pro How you manage stakeholder expectations can make them love or hate you—regardless of project outcomes.
Product Leadership 20 words you can drop from your core values right now Trying to convince customers you have the best quality, integrity, or customer service may be a losing battle. Here's an alternative to consider As part of our branding practice at Forty, we often work with clients to identify (or overhaul) their company's core values. The biggest problem we see is
Product Leadership The Zombie Guide to Human Resources If your team was the last surviving band of humans in a city overrun by zombies, you wouldn't let just anybody through the door would you? The most important staffing advice any business owner can receive -- "Hire slow and fire fast" -- is simple in theory but surprisingly difficult
Product Leadership You can’t run a company on fake values If your values live only on your company's walls, you might as well not even have them You may have heard of a large energy company called Enron. Here’s a fun except from their code of ethics: Respect. We treat others as we would like to be treated ourselves.
