Hey, I’m glad you’re here. I’ve been wanting to talk to you.

You know that feeling like you’re swimming against an endless tide—working tirelessly but not seeing the growth and success you know your business deserves? When you pour your heart, soul, and countless hours into your company, only to feel like you’re still just surviving and never really thriving?

And have you ever wondered why some businesses seem to effortlessly soar while others struggle to stay afloat?

You’re not alone.

After working with hundreds of small businesses, I’ve learned that the difference between the two often boils down to just a handful of fundamental principles that most business owners overlook.

It turns out that there are six simple questions that—when answered the right way—can revolutionize your business.

These are questions so powerful that they literally separate the companies just getting by from those absolutely dominating their markets. I’ve found this to be true over and over during decades I’ve spent guiding these companies.

Imagine having access a formula so effective that failure becomes nearly impossible. Is that something your company could put to good use, or would you file it away and go back to business as usual?

I’m not exaggerating when I say I’m about to share with you something that can genuinely change the entire trajectory of your business—and your life along with it.

Why Most Businesses Fail—and How Yours Can Defy the Odds

Only 3 out of 10 businesses survive past ten years. That’s a sobering statistic. After decades in executive roles and consulting hundreds of startups, I’ve seen firsthand why so many businesses fail. It’s not due to lack of effort or passion. It’s because they’re missing key fundamentals that are crucial for success.

I’ve spent the last 28 years in marketing and executive positions, including running my own agency for 12 years. I’ve consulted with Fortune 500 companies like Disney, Microsoft, and Walmart, as well as countless small businesses.

You’d think with that kind of experience I’d have a giant, convoluted strategic business framework, but I don’t. The more experience I gained, the simpler everything actually became.

After having taken countless clients through a journey of defining their brand, positioning, and market strategy, I’ve distilled success into six simple questions that every business must answer to thrive.

Together, those questions (and the way to answer them) form a powerful framework that can absolutely UNLEASH your business’s potential. And the best part? They’re straightforward, practical, and applicable to any industry.

Introducing “The Minimal Inc.”—The Roadmap to the Business You’ve Always Wanted

I’m excited to announce a 12-week workshop designed specifically for business owners like you. This is an immersive, hands-on program where we’ll dive deep into your business and apply these six transformative questions directly to your unique situation, and I’ll guide you through the process of answering them for your business.

Here’s what you can expect:

• Weekly Live Virtual Sessions: Every week, we’ll meet for an hour to explore each question in depth. You’ll learn how to apply these principles effectively to your business.
• Workshopping YOUR business: These aren’t passive lectures. You’ll actively engage with the material, work through exercises, and collaborate with other passionate founders.
• Personalized Guidance: Get direct feedback and insights from me, leveraging almost three decades of experience to help you overcome your specific challenges and achieve your specific goals.
• Actionable Strategies: Walk away with a crystal-clear strategy for exactly what you need to do to succeed.

The Six Simple Questions That Will Revolutionize Your Business

Let’s take a sneak peek at the framework we’ll be exploring:

Who’s the Uncomfortably Narrow Audience You’re Obsessed with Serving? (Target Audience)

• Identify and focus on a specific, targeted audience.
• Engage directly with your customers to uncover deep insights.
• Understand your niche so well that you anticipate their needs.

What’s Your Unique Solution to Their Real Problem? (Product/Service)

• Discover what your customers truly want and need.
• Use constraints to spark innovation.
• Embrace what makes your solution unique.

When They Use Your Product, How Will Life Get Better? (Vision)

• Connect your product to your customers’ aspirations.
• Create an emotional bond with your customers.
• Use storytelling to make your message memorable.

Where Will You Plant Your Flag in Their Minds? (Positioning)

• Distinguish yourself from the competition.
• Consistently represent your values and identity.
• Build genuine connections through authenticity.

Why Should You and Your Customers Join Forces? (Purpose)

• Align with your customers’ deeper desires.
• Let your shared purpose guide your actions.
• Create a community around shared values.

How Do You Do Things in a Way That Resonates with Customers? (Values)

• Let your values shine to attract aligned customers.
• Consistently demonstrate shared values through action.
• Make your (and your customer’s) values fundamental.

By thoroughly answering these questions, you’ll gain insane clarity on your business strategy. You’ll know exactly who you’re serving, what problems you’re solving, and how to communicate your unique value in a way that resonates deeply with your ideal customers.

Why This Workshop Is Different

Here’s why “The Minimal Inc.” stands apart from other workshops:

• Real-World Experience: I’m not just teaching theory. Everything we’ll cover comes from my direct experience helping businesses like yours succeed.
• Holistic Approach: We won’t just focus on one aspect of your business. We’ll address the full spectrum—from market positioning to personal purpose.
• Community Support: You’ll be part of a select group of like-minded founders. Together, you’ll share insights, offer support, and hold each other accountable.
• Action-Oriented: This isn’t about learning for learning’s sake. You’ll be taking tangible steps each week to implement what you’ve learned.

Knowledge without action won’t change your business. This workshop is designed to ensure you not only understand these concepts but also apply them effectively.

This isn’t about asking you the questions, it’s about guiding you on a journey to come back with the answers.

And Here’s the Biggest Difference of All

Most frameworks like this one are company-centric. Even business and marketing experts fall into this trap all the time.

When brand experts talk about your vision and purpose and core values, it’s always about you, you, you—and they forget to involve your customers.

But who is absolutely, unquestionably the most important party to consider in any business? It’s the customer.

That’s insane, right?

This framework is built from the ground up to be relentlessly customer focused:

• The first and most important question is about a specific and narrow target market.
• I’ll show you how to derive your product/service offering directly from your customers (instead of from yourself)
• We’ll define not just your vision, values, and purpose, but those you share with your customers.
• We’ll talk about positioning not in terms of “the market,” but rather what’s going on in your customer’s head.

You may have heard words like target vision, values, and purpose before, but nobody else has ever talked to you about them the way we’re going to talk about them. This is a completely unique approach you won’t find anywhere else.

But Wait—Who Are You?

Oh, sorry, I should probably introduce myself. I’m James Archer. Here’s a little about me, and why I’m uniquely qualified to lead this workshop:

• 25+ years of hands-on marketing experience
• 20+ years in C-suite roles
• Ran a successful agency for 12 years
• As Chief Marketing Officer, scaled a tech startup from 0 to more than $2 million/year.
• Have been to consult for multiple Fortune 500 companies (including Walmart, Microsoft, & Disney)
• My projects have been featured in The New York Times, Businessweek, Fast Company, TechCrunch, AdAge, NPR, and more.
• Have worked with hundreds of small and mid-sized businesses
• Results include:
  • Boosted a non-profit’s online donations to the highest monthly amount in a decade post-website launch.
  • Increased a resort’s online bookings to a 15-year peak following a new website launch.
  • Created an overwhelming influx of business for a home services company through an effective video campaign.
  • Reduced a tech company’s lead acquisition cost by 97.5% by optimizing targeting strategies.
  • Propelled a proptech hardware/software startup to become a leading contender in its niche market.
  • Nearly doubled revenue for a B2B services firm with an automated outbound email campaign.

So, this isn’t my first rodeo. It’s more like my 724th rodeo.

But Don’t Take My Word For it

Here are some examples of what others like you have said about working with me in the past.

“James Archer is brilliant at what he does, but he’s also a patient, enthusiastic teacher. The immense impact of his advice has benefitted our company exponentially.” —Jeremy S., business owner

“I’ve found every interaction with James to be intelligent, experienced, candid, and deeply engaging.” —Dallin H., business owner

“James is an expert brand strategist and marketer…. I’d listen to him, if I were you.” —Francine H., business owner

“For me that was exactly what I needed to hear. Taking everything you taught us to heart, I feel truly inspired.” —Sofia G., freelancer

“You honestly gave me hope to try to and pursue my passion industry again.” —Mariana K., freelancer

“Your presentation was absolutely inspiring!” —Benjamin K., freelancer

“James’s unique approach to brand and design projects differs from most, but proves time and time again to give us that distinctive advantage we need.” —Chuck R., business owner

“James is a visionary. His insight into branding, design and even business operations is always remarkable.” —Chris L., business owner

“James Archer is one of the most brilliant minds in marketing and branding. He’s my go-to person for sure.” —Greg T., business owner

“James constantly amazes me with his insights on design, marketing, and business process.” —Troy B., business owner

Lack of Action Will Kill Your Business

Consider the alternative—continuing down the same path, hoping for better results without making significant changes. The truth is, without addressing these fundamental questions, your business is at significant risk.

• Missed Opportunities: Without clear positioning, you miss out on attracting your ideal customers.
• Wasted Resources: Marketing to a broad audience without focus drains your budget and energy.
• Competitive Disadvantage: Failing to differentiate makes you just another option in a crowded market.
• Emotional Toll: The stress and uncertainty of not knowing if you’re making the right moves can be overwhelming.

But it doesn’t have to be this way. By investing in this workshop, you’re taking a proactive step toward securing the future of your business.

An Unbeatable Offer with Zero Risk

I understand that investing time and money into a workshop is a significant decision. That’s why I’m offering a 100% Money-Back Guarantee.

If after participating in the workshop you don’t feel you’ve gained valuable insights that can transform your business, simply let me know in the first 30 days, and I’ll refund your investment—no questions asked.

That’s how confident I am in the value this workshop will provide.

Secure Your Spot Today and Transform Your Business

Spaces in this workshop are limited to ensure personalized attention and the best possible experience for each participant.

Early Bird Special: For those who act quickly, I’m offering the workshop at half off the regular price. But don’t delay—once the limited spots are filled, this offer will expire.

Remember, this isn’t just an expense—it’s an investment in the future success of your business.

A Personal Invitation

I’ve worked with plenty of big-name Fortune 500 clients, but my favorite clients have always been small businesses. I grew up with a family business, I’ve spent half my career as a small business owner, and I believe supporting small businesses is one of the best things we can do for the economy, for families, for society, and for the future of humanity.

But the problem is that at my level of experience and expertise, I just cost too much for really small businesses to bring me in as a consultant. So, I’m trying something different.

I’m going to take a small group of founders like you, and we’re going to embark on this journey together. We’ll transform your business step by step until you’re absolutely where you need to be.

I want to see you there, so let’s make this happen.

Recap: What You’ll Gain from the Minimal Inc. Workshop

• Achieve Crystal Clarity: You’ll gain unparalleled focus on your specific audience and their real problems.
• Forge Unbreakable Connections: Build deep, purpose-driven relationships with customers and employees.
• Simplify Decision-Making: Implement a straightforward framework that streamlines choices.
• Stand Out Unapologetically: Differentiate your brand by embracing what makes you unique.
• Turn Challenges into Opportunities: Anticipate market shifts and adapt swiftly.
• Ignite Passion and Loyalty: Inspire unwavering loyalty by connecting with customers’ deepest aspirations.
• Reduce Stress and Self-Doubt: Replace burnout and uncertainty with mental clarity and renewed purpose.
• Evolve from Surviving to Thriving: Move beyond mere survival to drive meaningful impact and sustainable growth.

Frequently Asked Questions

Who is this workshop for?

This workshop is designed for small to medium-sized business owners, founders, CEOs, and entrepreneurs who are passionate about making a meaningful impact and are ready to take their business to the next level.

How is this workshop delivered?

All sessions are conducted virtually via Google Meet. We’ll meet every Friday from January 10 to March 28 at 11 am PST / 12 pm MST / 1 pm CST / 2 pm EST.

What if I can’t make a session?

All sessions will be recorded and made available to participants. You’ll also have access to all materials and can reach out to me directly with any questions.

Is there a guarantee?

Absolutely. I’m offering a 100% Money-Back Guarantee. If you’re not satisfied in the first 30 days, I’ll refund your investment—no questions asked.

How many spots are available?

To ensure personalized attention, spots are limited. I recommend securing your place as soon as possible.

Don’t Let This Opportunity Pass You By

Success in business isn’t about luck—it’s about making smart decisions and taking decisive action. This workshop is your opportunity to gain the insights and tools you need to transform your business and achieve the success you’ve always envisioned.

Remember, the difference between businesses that fail and those that thrive often comes down to mastering these key fundamentals.

Turning your business around doesn’t have to be complicated. Sometimes, it all comes down to asking the right questions. In this workshop, we’ll tackle the six simple yet powerful questions that can transform everything.

Don’t be like the countless businesses that pour immense time, energy, and resources into ventures that ultimately fail. Be the exception. Join me on this journey, and let’s unlock your business’s true potential together.

I know making a commitment like this feels daunting. But consider where you want your business to be a year from now. Five years from now. Do you want to be stuck in the same place, facing the same challenges? Or do you want to look back and see this moment as the turning point where everything changed?

I’ve dedicated my career to helping businesses like yours succeed. I’m offering you not just my expertise, but a partnership in your journey toward success.

If you think you’re ready, click the button to take the next step.